Brilliant Lady: What to Expect from Virgin Voyages' Newest Ship

Set your sights on something brilliant – literally. Brilliant Lady, the fourth ship in the Virgin Voyages fleet, is gearing up for her high seas debut later this year, bringing bold new adventures, next-level luxury, and an electrifying spirit that has us counting down the days!

Launching in September 2025, the Brilliant Lady will deliver a fresh take on the award-winning Virgin Voyages experience. From brand-new itineraries and homeports to expanded entertainment offerings and an iconic Panama Canal crossing, here’s everything we know about Virgin Voyages’ Brilliant Lady (so far!)

Known for its adults-only, all-inclusive concept, Virgin Voyages is turning up the brilliance once again. Enter Brilliant Lady – set to deliver new destinations, cutting-edge entertainment, and a fresh twist on luxury at sea.

Kicking off her inaugural season, the Brilliant Lady will set sail from New York City on a 5-night voyage to Bermuda's Kings Wharf on September 5, 2025.

While maintaining Virgin Voyages' signature adult-centric ambiance, Brilliant Lady is expected to introduce new entertainment options, including fresh musical performances and comedy shows, and festival-inspired concepts, bringing elements from Virgin's Eat and Drink Festival to life at sea.

Guests onboard can enjoy original food concepts, brand-new cabin categories, and both short and (much) longer itineraries.

With a diverse range of homeports and new itineraries, travelers can enjoy more flexibility and unique destinations than any other Virgin Voyages ship to date.

Brilliant Lady is set to embark on an exciting series of voyages, starting in the USA and Canada. Departing in New York City, guests can enjoy 4- to 6-night sailings to Bermuda and Canada, offering the perfect blend of island escapes and scenic East Coast charm. From October 2025 to March 2026, the ship will call Miami home, treating travelers to extended Caribbean getaways with stops in Aruba, Curaçao, Colombia, and Jamaica.

Come April 2026, Brilliant Lady will make her highly anticipated West Coast debut in Los Angeles, sailing along the Pacific to Mexico and beyond. Finally, from May to September 2026, she will chart a brand-new course to Alaska from Seattle, making Virgin Voyages' first-ever foray into the Last Frontier, offering travelers an unforgettable journey through breathtaking glaciers and rugged landscapes.

As we eagerly await more details of this brilliant new addition to the Virgin Voyages lineup, we’re dreaming of exploring the Brilliant Lady’s unique features and fresh innovations.

In accommodations, guests can likely expect the return of RockStar Suites and Sea Terraces, though there is speculation about possible new suite designs or layout changes to elevate the experience even further. 

When it comes to dining, Virgin Voyages’ all-inclusive gourmet approach remains a standout feature, with fan-favorite restaurants like Gunbae (Korean BBQ), Pink Agave (Mexican), and The Test Kitchen (experimental dining) set to return, though many are eager to see if new culinary concepts will debut as well. 

Entertainment and nightlife are core elements of the Virgin Voyages experience, and Brilliant Lady is rumored to introduce new performances, immersive nightlife options, and shows inspired by Virgin Records artists, while fans hope to see the return of the wildly popular Scarlet Night or even fresh party themes. 

For those seeking relaxation, wellness and spa offerings are expected to expand, featuring the return of The Redemption Spa, a variety of fitness classes, and serene outdoor relaxation areas, ensuring that whether guests are looking for high-energy thrills or blissful downtime, Brilliant Lady will deliver it all.

While Brilliant Lady will maintain many of the signature features Virgin Voyages is known for, including award-winning dining, festival-style entertainment, and a relaxed, modern luxury vibe, with the introduction of Brilliant Lady, the fleet is expanding in a way that offers travelers more destinations, more onboard entertainment, and more adventure than ever before.

One major highlight: Never-before-seen destinations on Virgin Voyages! Brilliant Lady will feature a 16-night Panama Canal voyage, making it the first Virgin Voyages ship to sail this iconic route. Plus, guests can live the best of the Pacific on Brilliant Lady’s (and Virgin Voyages’!) first-ever West Coast voyage, a 5-night experience of sunshine, culture, and culinary delights.

Ready to be among the first to experience Brilliant Lady? Here’s how to secure your spot! 

Bookings are now open for select sailings in 2025 and 2026. Booking early opens the door to exclusive perks, potential cabin upgrades, and onboard credit, giving travelers added value and luxury for their voyage.

When you book your Virgin Voyages expedition with Avoya Travel, you’ll gain access to exclusive group rates, personalized booking assistance, and the opportunity to score the best pricing on those early reservations. Call an Avoya Travel Independent Travel Advisor today to lock in the best rates and sail away on Virgin Voyages’ newest, most exciting ship!

Brilliant Lady isn’t just another Virgin Voyages ship – it’s a game-changer. With new destinations, upgraded entertainment, and expanded luxury experiences, this cruise promises to be one of the most exciting launches of 2025.